The first pictures tell the story of the signing of Gucci – which is the green and red – by Peter Lindbergh lens. With the background of a barn, the intimate photographs of Casiraghi evoke fascination for founder Guccio Gucci, admirer of the art of riding.

Guccio Gucci was appropriated the green stripe and red using it in the saddle of his horse. In 1950 he applied for the first time these colors in finishing and detail of travel luggage. Since then, the strip with the distinctive colors became a visual reference and registered trademark of Gucci.

Today, that legacy continues with special projects between Frida Giannini and Charlotte Casiraghi. The equitation wardrobe of Giannini created for Ms. Casiraghi, is highly technical, but luxurious and with specific details of the brand’s heritage, including those color icons: green and red that emerged from the equestrian world and they are fancy today as they were when the founder Guccio Gucci have been using it for more than half a century.

“When I create my collection I imagine sexy pieces but also very classy. I choose different pieces that I would use in my daily life and also for special occasions. Lingerie can tell a lot about you and your intentions ” says the supermodel on her official website, who also handled the creative direction of the line that has three different themes: Diva, Wish and Rococo.

The prettiness arrives in the U.S. and England in July and the rest of the world in August. The packaging is amazing and the notes of scent seem very good.

In the video, Rihanna appears sensual, only in underwear, lying in bed, in what seems to be a normal morning.

And then, the muse of Armani shows how she moves and cares for them to the moment she leave home.

The brand’s fashion house, the panther, already used as a mascot of Cartier since the 30s, it is present in all its glamor, along with model Shalom Harlow.

In advertising, which lasts more than 3 minutes, following the panther from Grand Palais to Place Vendôme has giving several references to the history of the brand are present, one of which is Santos-Dumont, which inspired Jacques Cartier to create its first watch.

Between the custom parts by Alessandra, two new versions of Incense Glitter shoe, black and silver, decorated with glitter, and a reinterpretation of the Divine shoe (pictured above), which also makes brightness lace in front and will be launched in four variations: black, nude with silver lace, pink and gray with silver bow.